The famous fast-food chain Jollibee which is based in the Philippines ow invades the carinderia industry also known as turo-turo.
After putting up outlets in abroad like Vietnam, Indonesia, China and US, the Philippines’ famous fast-food restaurant is now entering the cheapest section in the food service industry and put up “Tio Pepe’s Karinderia” as its pilot restaurant in Edsa Central in Mandaluyong.
According to John Victor Tence, Jollibee’s Vice President for Corporate and Human Resources, Tio Pepe’s Image is Bulakeño whose mascot is dressed in orange apron.
In ABS-CBN’s interview with Mr. Tence, he said that Tio Pepe’s food is good and cheap. At 39 pesos,he added, one can enjoy meal of pork adobo, rice and soup. They also have laing, and dinuguan in their menu served on plates instead of styrofoam. Service to go is also available.
Jollibee said, if this project becomes successful, they would be able to raise this industry section to a higher level of quality and efficiency. They will initially use a commissary servicing Chowking but will eventually put up a new one for Tio Pepe.
Source: abs-cbnnews.com
7 Comments:
Tio Pepe - Is this open for franchising?
Thanks.
Tio Pepe's Karinderia is not yet open for franchising (as what i've heard from the news). i think they're still trying to assess if this project will work out.
Why franchise Tio Pepe when you can establish your own.
gusto ko nang i-try kumain dian..
maybe they have their own reasons, though its hard to franchise a known food chain (coz it costs a lot),if i cannot cook and i just wanted to have my own Food biz, then i'll go for franchising
Attn: The Management
I am one of the avid fan of TFC (of course working at present abroad)while watching your program we have seen the first commercial/ advertisement of the new "Tio Pepe's Karendiria" by Jollibee. We were actually very glad and excited to see one of those new restaurant.
My main concern is since they have mentioned during the commercial, i understand that it is now open for franchise? Can we get any idea of knowing what are the steps or procedure of being one of your franchiser?
Appreciate your concern and feedback by replying direct to my personal email and look forward to receiving your reply soon.
Thank you in advance for your follow up.
Best regards,
Oyie M. Mampusti(Ms)
EBC Sales Manager
Marriott Hotels International
Al Shuhada St. Sharq
P.O.Box 1216 - Dasman 15463
Kuwait
Tel.: +965 2997032
Fax : +965 2997041
Mob.: +965 9612826
Emai: ym34370@yahoo.com
Oyie M. Mampusti | 07.28.07 - 9:31 pm
Mr. Mampusti,
You can contact Jollibee regarding Tio Pepe's Carinderia.
For inquiries, please contact
Franchising and Events
Tel. No. (632)688-7128
Fax No. (632) 688-7125 or
Email:
phil_franchising1@jollibee.com.ph
intl_franchising@jollibee.com.ph
us_franchising@jollibeeusa.com
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good luck!
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